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How Many Logo Variations Do You Need?
Your logo is a key element of your visual brand identity, but you might be surprised to learn that many businesses use multiple logo variations. Having up to four versions is common, each designed
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Graphic Design Trends for 2024
In the ever-evolving digital age, where technology seamlessly blends with artistic expression, graphic design continues to push boundaries and offer a dynamic canvas for creativity. Whether you're a
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Should You Hire A Designer Before You Start Your Business?
In today's competitive marketplace, first impressions matter. A well designed brand can make the difference between a customer choosing your business or your competitor's. That's why it's so
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Choosing a Name for Your Business
Your business name is one of the most important decisions you will make as a new entrepreneur. It will be the first thing potential customers see and hear, and it will play a big role in shaping
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What are Brand Guidelines?
As a graphic designer, I know the importance of brand guidelines. They are a set of rules and standards that define how a brand should be represented visually. This includes things like the brand's
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Typography Explained
With so many font options available it can be hard and overwhelming to choose the right font for your brand. Let's have a look at the most common font types and examples.
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What's the difference between RGB and CMYK?
RGB colour is a model used for on-screen, like digital and web-based graphics. Red, green, and blue light are combined in various ways to reproduce a wide range of colours on the light spectrum. The
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Eight essential graphic design file types
If you don't know the difference between a JPEG and a PNG file, here are eight essential graphic design file type descriptions to help you out.
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Traits of Colours
Whether it's the colour yellow showing happiness, optimism, and cheer, to the colour red showing determination, passion, and strength, each colour has unique traits. Colour really can influence your
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