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How Many Logo Variations Do You Need?

Your logo is a key element of your visual brand identity, but you might be surprised to learn that many businesses use multiple logo variations.  Having up to four versions is common, each designed for specific uses in print and digital media.  There's a primary logo, the most prominent one, and then complementary variations that work alongside it.  These variations ensure your brand maintains a consistent look and feels adaptable across various touchpoints....

Graphic Design Trends for 2024

In the ever-evolving digital age, where technology seamlessly blends with artistic expression, graphic design continues to push boundaries and offer a dynamic canvas for creativity. Whether you're a seasoned designer or a budding enthusiast, keeping your finger on the pulse of the latest trends is essential for staying ahead of the curve.As we step into 2024, let's dive into some of the hottest graphic design trends that are set to reshape the visual landscape:...

Should You Hire A Designer Before You Start Your Business?

In today's competitive marketplace, first impressions matter. A well designed brand can make the difference between a customer choosing your business or your competitor's. That's why it's so important to invest in professional design from the very beginning.Here are the top 7 reasons why you should hire a designer before you start your business:1. Create a strong brand identity. A designer can help you create a cohesive brand identity that will make your business stand out from the crowd. This i...

Choosing a Name for Your Business

Your business name is one of the most important decisions you will make as a new entrepreneur. It will be the first thing potential customers see and hear, and it will play a big role in shaping their perception of your brand.That's why it's important to choose a name that is:Memorable: Customers should be able to easily remember and pronounce your name.Relevant: Your name should give customers a good idea of what your business does.Unique: You want your name to stand out from the...

What are Brand Guidelines?

As a graphic designer, I know the importance of brand guidelines. They are a set of rules and standards that define how a brand should be represented visually. This includes things like the brand's logo, colour palette, typography, and imagery style.Brand guidelines ensure that a brand is presented consistently across all platforms. This includes everything from the company's website and social media pages to its marketing materials and product packaging. When customers see the same branding ele...

Typography Explained

With so many font options available it can be hard and overwhelming to choose the right font for your brand. Let's have a look at the most common font types and examples. ...

What's the difference between RGB and CMYK?

RGB colour is a model used for on-screen, like digital and web-based graphics.Red, green, and blue light are combined in various ways to reproduce a wide range of colours on the light spectrum.The RGB model is a light additive colour model; colours begin as black and get lighter and lighter as more colour (light) is added. This means that colours are added together to create lighter colours: in the summation of all light on the RGB spectrum, you generate white (#ffffff), and in the absence of li...

Eight essential graphic design file types

If you don't know the difference between a JPEG and a PNG file, here are eight essential graphic design file type descriptions to help you out....

Traits of Colours

Whether it's the colour yellow showing happiness, optimism, and cheer, to the colour red showing determination, passion, and strength, each colour has unique traits. Colour really can influence your marketing and branding.  Everyone views colours very differently, it’s so important to know which colours showcase your business or brand best to make a good first impression. Let's look at a few colours and the traits they have: Yellow Happy OptimisticCheerfulEnergetic Innovati...