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Typography Explained

With so many font options available it can be hard and overwhelming to choose the right font for your brand. Let's have a look at the most common font types and examples.

Serif Fonts

A serif font is a typeface with small decorative edges at the ends of the letters. They have a more traditional and sophisticated look. Serif typefaces are suited to long copy as they are easy to read.

Examples:

Sans Serif Fonts

A sans serif font is a geometric typeface with no decorative details, additional strokes, or spurs at the end of the letters. They have a more modern, minimalist look and are great for titles.

Examples:

Script Fonts

A script font mimics the stroke of a paintbrush, often linking letters together. Applying a script can add a certain edge to your design. Script typefaces create a dynamic and interesting pairing when combined with a sans serif.

Examples:

Ready to start working towards your dream branding?
If you're ready to take the leap and start growing your business today, then I'd love to hear from you. Send me an email at laura@littlebirdcreative.nz.



 

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